The internet has created different kinds of distribution and ways to channel messages across to potentially millions of people across the globe. This new type of machine assisted communications has brought down the cost of mass-media communications so that the publisher has access to multiple models of communication and such as visual, auditorial and interpersonal. One of the main characteristics that has been changed is the way the receiver is able to choose what and when to watch which makes it more of a challenge to capture a audiences versus the traditional characteristics of mass communication such as television programming or a local static communication newspaper. Now this blog covers more on a communications approach but I will write another blog on how it’s actually changed things INSIDE the entertainment industry, for example increased competition for talent and production companies because so many now want to get into the field of producing…

but that’s another story for a later time…