I believe that the users-gratification approach should be taken into consideration when trying to identify your market reach and penetration with a film product in order to make it successful. What does this mean? It means that you must take into account all the things that make human curiosity and apply it to your movie when producing/developing it.

The uses-gratification approach is most of the time based upon a four-category human need system that is part into a cognition, diversion, social utility and withdrawal account when the evaluation of an individual approach is carried out.  The first category is the act of the person to simply start knowing something and clearly identify parallels to that knowing or for their own using such as updating on political events that will influence their lives or understanding what is going on and or simple just want to learn and satisfy their human curiosity. Second, diversion which can take on a diversity of forms for an individual such as stimulation activities to that contrast of everyday life or just for relaxation. It could also be an emotional release function which is more complex such as watching a dramatic movie that the person can relate to his or her own life experiences.  Social utility is basically tools or currency communication to initiation an addressing of a certain subject or even. Such as when a person asks you “Did you see that blockbuster movie last opening weekend?” In most cases the initial message is secondary to that of the importance of actual social gathering. The last of the categories is withdrawal which can be a mass media to create a barrier or excuse between other people or activities. Television, radio a book can be used to draw a line between wanted and unwanted communication such as not disturbing someone while watching a favorites show versus someone commenting on a show and the other person agreeing but not continuing the conversation.

Take for example “chick flixs” or love stories, even though they are the same kind of story over and over again most of the time, the demographics are known to attend because of what’s playing in front of your screen and who is next to you eating popcorn…

This basically gives a category to try to simplify some of the drive in which someone might go and see your movie or rent it. That is of course once you have it distributed!