I believe that e-books might be a new way for the new generation to read book because it brings down cost from both ends of the book publisher to the cost of the book. The only problem that this generation faces is a comfortable format in which we can actually read the content of the book. There is no current standardized format that e-books can be read from and most you wouldn’t want to print out yourself. Everything is moving to the digital age and the cost of things are getting cheaper and because the economy is changing so is the way we receive information, education and news. So yes I believe e-books might someday once we have a standardized format will become as popular as traditional books have been for over the last 100 years.

So far I’ve been writing my book and have thought of ways of distribution and so far i’ve looked online because it reaches the same numbers if I were to put it in a story…

Look out for it! It’s all about entertainment and media!

One of the first defining features in magazines are publications that are made to reach a certain age range and location of people, like specific political groups like magazines that might be geared specifically towards republicans versus democratic. Specific groups with a general purpose within the demographics of those individuals. The second defining feature would be that the content would be tuned towards having a social, economic trends as society and economics change so do the change in magazines such as today with business and stock markets or blue collar job magazine publications and the state of the current work force, they fine-tune their content or quickly respond to it, cease publications or even new ones develop from the such. The third feature is that magazine in themselves can influence social trends and movements or help fuel a certain change in societies views and actions such as with playboy and its influence on the sexual revolution during the 50’s. Even though magazines have been overcome with the digital age is that the physical feature of a contemporary magazine is that of which readers of magazines can easily roll up a magazine and carry it with you. No machine is needed to view or no wifi connection is need to download the magazine information you want to see. This has invited a new generation of readers from all of the defining features.

The typical magazine publishing company has several main departments that handle the publications which include circulation department, advertising, production and editorial. The circulation department handles the entire readership in regards to retaining and creating it’s demographics. The advertisement department makes sure that the advertisement is keeping up with it’s requirements in selling print space on the magazine itself. The actual production of the magazine makes sure that the actual printing and binding of the magazine is completed before it is distributed. The editorial department heads what is to be placed on the magazine and controls most of the day to day operations of the magazine business and adjusting anything in relation to the content harmony, accordingly

I plan to open a magazine company myself under the Fiero Entertainment umbrella, what will I publish! I don’t know…

What do you think?

One of the major differences between the traditional and online is that with traditional you don’t have to have a machine assist you to get the news that you want. It is more convenient if you are on the go and don’t want to carry a laptop with you or if you don’t want to log onto the internet and type in the address. I can quickly visit a local coffee shop along my way to work and grab a newspaper to see what is in the news that day. Another advantage is that newspapers can have special promotions or coupons for goods or service, included in some of the printed editions that you wouldn’t find online or be able to download and print yourself. Some retailers actually prefer to have their own coupons printed by the trusted newspaper companies instead of consumers printing them online, there have been many forgeries or counterfeit coupons circulating and this has lead to a decline in online coupons. Finding all the coupons in one place has an advantage over searching all over the internet.

But what about the advantages of a online version over the print? isn’t it obvious? The most basic advantage of a online newspaper is that most of the time the content is free for the reader and the cost of providing the content is traded off by having advertisements on the newspapers website. Another thing is that there is a lot more interpersonal, interaction with the website that you wouldn’t have with a traditional newspaper. A traditional, printed newspaper could also never multimedia files attached to their articles. It is also convenient to log onto the website if you are already on a computer either at home or work rather then drive to a news stand and pick up a copy to check out the headlines.

I believe both are here to stay!

The internet has created different kinds of distribution and ways to channel messages across to potentially millions of people across the globe. This new type of machine assisted communications has brought down the cost of mass-media communications so that the publisher has access to multiple models of communication and such as visual, auditorial and interpersonal. One of the main characteristics that has been changed is the way the receiver is able to choose what and when to watch which makes it more of a challenge to capture a audiences versus the traditional characteristics of mass communication such as television programming or a local static communication newspaper. Now this blog covers more on a communications approach but I will write another blog on how it’s actually changed things INSIDE the entertainment industry, for example increased competition for talent and production companies because so many now want to get into the field of producing…

but that’s another story for a later time…

Down to the nitty-gritty!

Have you ever felt the trees outside? Well they are what makes your wooden home or what you write on. So what does that mean? Well to try to approach someone and sell them your film production/product you have to understand how it gets there…

The elements of communications!

The basic elements of communication start first off by involving a source in which has a message that needs to be initially processed and transmitted or distributed to another person or group without any initial knowledge of how the receipt is going to process the message. Second is the encoding of the message which is morphed or translated ideas from the source that travel to another person or entity and received and processed by one of the senses which usually are in a form of standard human communication such as words and pictures. Then the actual message or the body of the whole element of communication is encased as a product sent to the other entity in which it is either large or small, inexpensive to produce or can cost millions but the main point is that the intended communication is there and is traveling. When it reaches the destination it has already traveled through a means of a channel. A channel is somewhat like a tunnel in which the encoded messages travels by and at times depending on the intended message, it may use multiples of these channels. Once the message or messages have made it to this point the receiver needs a decoder to understand the encoded message and the process of decoding is just the opposite concept of encoding except that at times the message many need more than one process of decoding in order for playback to be understood by either machines or people.

The noise that can be caused…
Noise may be part of the factor that experienced within the communication. Noise is the interference or misinterpretations of the message to recipient. The first is semantic is just a communication that seems somewhat confusing which leads to different interpretations which could be a close variation of the initial subject or understanding of the message. If a group of people receive a message like this, one of the decoding processes would be to discuss what exactly was trying to be communicated. Other types of noises could be not normally have originated by the source and thus is called environmental noise captured during the transmission for the message. This noise is normally ignored by the receiver but does at times the source may include some kind of environmental noise such as a song to be received but more than one of the human senses to a complete understand of the message is communicated across the plain of encoded and decoded transmissions. The final concept of noise would be mechanical in which noise or more like disturbances are created due to the types of noises made by machines such a clicking of the film rolling inside the camcorder or the static of radio waves “snow” in a television set when switching between channels.

So now that you understand the basics go out and start encoding your message!

Newspapers cover a wide range of information and news and focusing solely on journalism is not recommend if you are looking to break into a staff job. Staff jobs in newspapers companies are diverse because the articles are very diverse and cover many subjects so if you would like to work at a newspaper company and write articles about political events, your major would more than likely be in Law or what not. Your experiences in the particular field give you an edge over other people trying to break into the industry due to the fact that you would be very knowledgeable in that field that you would be publishing in. If you are an entrepreneur or wish to be some kind of absentee business owner and wish to start your own publishing company or family owned newspaper, journalism might be the major you would be looking towards since it covers all the main subjects on the factual, the overview of the industry and what is needed to survive.

Focus on what your niche is and you’ll do just fine!

All the best!

In today’s age of fast progress and in a generation with smart and savvy individuals who want to make sure they accomplish as much in their time by multitasking, newspapers are competing against time and machine communications such as with computers and the internet. Much of the extra time in the general demographics of newspaper article readers is now spent online. What the major threat here is that newspapers have to compete against time spent online versus time spent with a traditional newspaper and what value the consumer places against both. In other words, people need to be attracted more to one or the other to choose which one they will use for their source of information and news events. At first my thoughts were on the fact that computers are the new wave of the future and it might be a trend for people to just go online but then I thought about the workforce and companies that hire employees, then thought about schools and their teachers and students, most of them use computers as part of their daily routine and not because they like to but because they have to, so when certain information is needed in regards to current events they can easily click on a browser and log on to a newspaper website instead of trying to drive around and find a stand or wait for the next volume of the paper to arrive at their doorstep.

Although perception of the internet gives the user a certain degree of openness and the right to free information, the internet evolution and its progress has been built upon by corporations that rely on advertising dollars to keep them “afloat”. From the very start of newspapers along with others have had part of their company structure and growth to thank from advertising revenues. Advertisers can now see that newspapers can have big visitor numbers towards their websites just as in the decades before the internet they had true subscribers. This helps the newspapers survive by transitioning their advertising revenues that were typically made from the newspaper classifieds, marketing and the such to transition into the new media format and keep people reading. People still feel conformable on relying these newspapers for bringing them news because they are established entities that have been around from generation to generation so there is a certain degree in which newspapers can count on in regards to customer loyalty and readership for generations to come. I, personally would rather read the news about an event from The Los Angeles Times then some Joe blows blog in the middle of the internet ocean (like me) . Although perception has it that newspapers are bias, intelligent people can count on the fact that reliable newspapers either on the internet or in print will more than likely not have any propaganda attached to their editorials. So part of it is the easy transition from print to digital as far as sales and bringing in revenues and from trust that people still have in newspapers.

I believe that the users-gratification approach should be taken into consideration when trying to identify your market reach and penetration with a film product in order to make it successful. What does this mean? It means that you must take into account all the things that make human curiosity and apply it to your movie when producing/developing it.

The uses-gratification approach is most of the time based upon a four-category human need system that is part into a cognition, diversion, social utility and withdrawal account when the evaluation of an individual approach is carried out.  The first category is the act of the person to simply start knowing something and clearly identify parallels to that knowing or for their own using such as updating on political events that will influence their lives or understanding what is going on and or simple just want to learn and satisfy their human curiosity. Second, diversion which can take on a diversity of forms for an individual such as stimulation activities to that contrast of everyday life or just for relaxation. It could also be an emotional release function which is more complex such as watching a dramatic movie that the person can relate to his or her own life experiences.  Social utility is basically tools or currency communication to initiation an addressing of a certain subject or even. Such as when a person asks you “Did you see that blockbuster movie last opening weekend?” In most cases the initial message is secondary to that of the importance of actual social gathering. The last of the categories is withdrawal which can be a mass media to create a barrier or excuse between other people or activities. Television, radio a book can be used to draw a line between wanted and unwanted communication such as not disturbing someone while watching a favorites show versus someone commenting on a show and the other person agreeing but not continuing the conversation.

Take for example “chick flixs” or love stories, even though they are the same kind of story over and over again most of the time, the demographics are known to attend because of what’s playing in front of your screen and who is next to you eating popcorn…

This basically gives a category to try to simplify some of the drive in which someone might go and see your movie or rent it. That is of course once you have it distributed!

Minorities in television, film and commercials… Well this fall more onto film and television series. As you know the media portrays many minorities in a bad light, you never see them as heros or mixed into scripted shows as the lead as much. This is due to something beyond what we understand as far as research and data analysis approaches that are applied to media communcations because everything in entertainment is a communication, they are trying to tell us something or at least that is what the purpose of watching a film or producing a film product is to make it attract as many people to make as much money. Let us look at the main approaches that most market researchers for the entertainment use…

The “functional” approach bases its data on audience observation and experiences of these individuals such as a questionnaire while critical/cultural research uses a more of broad mass communicative study of culture within the audience. Both approaches may or may not come to the same conclusion based on the communication that is trying to be delivered because the major critical/cultural differences may have an impact on the outcome. The diversity in society and the account of examination of different concepts, ideology, politics and social structure vary greatly when taken on macrolytically and much of the research is aimed at describing these depictions within the society. Many views can be drawn when using a critical/cultural approach such as a something produced with certain characteristics such as a Mexican or a Black man playing a criminal in the entertainment industry, the entertainment industry from data gathered sees this in a functional approach by data gathered from society versus how the audience might see it as insulting and degrading society. Both approaches from either side have viable application in understanding how mass communication effects audience and the society.

You see, it’s not really the filmmakers fault that they CHOOSE to make a mexican, latino actor into a criminal, the research department are the ones that TELL us who the majority and minorities are in a perfect and unperfect world.

“I think they have. There’s still a lot of typecasting for, like, thugs and whatnot. I mean, work is work, you know. But you see more ethnic actors winning awards for stuff. Independent film is getting more popular, which means they’re going to hire unknown talent. Hispanic directors will try to help out Hispanic actors. And some commercials are casting for English and Spanish — that’s a great opportunity for bilingual actors.”

– Omar Chavez
Hollywood, Calif.

“Yes. We’ve gone from janitor to head janitor. Now and then, you can also see more Latinos on television playing characters who aren’t being arrested on Cops.”

– Peter DiCarlo
Los Angeles; Toronto

“I’ve noticed that if [producers] are going to cast minorities, they still tend to go black or Asian. And I think if you consider the numbers, we’re the biggest minority right now and continue to grow. Yet in roles, we’re still underrepresented. So yeah, there’s been some improvement, but compared to what our population is in the U.S., I don’t think it’s there yet.”

– Noemi Soulet
Cortlandt Manor, N.Y.

“I’ve seen progress, but not so much in the direction that I would like to see. One thing that I noticed is there are no real superheroes out there who are Latino. There are African-American, Caucasian, and even Asian [superheroes]. That’s one thing that I see that’s needed in the industry: more action-adventure, hero-type roles represented by the Latino actors in the industry. Nobody’s going to change the Latino entertainment industry if it’s not Latinos. Latinos have to come together and join forces and make a single voice in the entertainment industry to demand equal and bigger spotlight opportunities.”

– Joey Fiero
Beverly Hills, Calif.

http://www.LifeAsAStrugglingActor.com

http://www.FieroEntertainment.com

http://www.CastingJoseph.com

josephfiero@gmail.com

Latino Actor Joey Fiero